Datatag Supporting Rural Crime Action Week 2025

Posted on by datatagsystems

Rural Crime Action Week 2025 (8-12 September) spearheaded by the National Rural Crime Network, is shining a necessary light on rural victims – from farmers and landowners to wildlife and heritage sites. This year’s theme puts “voices from the countryside” and victim experiences at the heart of national conversation

The Impact of Rural Crime

  • Rural crime reaches beyond monetary loss – creating anxiety, disruption, and a sense of vulnerability across communities.
  • According to NFU Mutual, rural crime cost the UK an estimated £44.1 million in 2024, though it’s encouraging that theft levels for agricultural vehicles and GPS units have seen drops.

Safeguarding Rural Communities

  • The CESAR Scheme, embeds machinery with unique identifiers – tamper evident labels, Datadots®, RFID chips, and forensic DNA – making stolen equipment nearly impossible to disguise.
  • For GPS units, trailers, and 4x4s – frequent targets in rural crime – Datatag’s systems ensure each asset carries a permanent and traceable identity, supporting fast recovery and stronger deterrence.

The Three Pillars of Rural Crime Action Week

The success of CESAR, powered by Datatag, aligns perfectly with the three pillars promoted by the Rural Crime Action Week:

  1. Deterrence – Visible marking and decals warn would-be thieves.
  2. Identification – Hidden, forensic-level technology backs up ownership claims.
  3. Collaboration – Tools work hand-in-hand with police, insurers, and industry to deliver real-world results.

Special Offer – 50% Off for Action Week
To back our shared goal of safer rural communities, we’re offering an exclusive 50% discount during Rural Crime Action Week. Use promo code DATRCW50 at checkout to activate this offer and make a direct difference in your area.

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