The Bennetts British Superbike Championship will continue its long-standing association with security specialist Datatag ahead of this weekend’s opening round of the 2023 season at Silverstone.
Datatag have been involved in the series for a decade and this year’s partnership will be highlighted by the introduction of the Datatag Fast Start Award, which will recognise the leading rider to pass the first sector checkpoint on the opening lap of each race to create a season-long league.
Datatag will be on site during the season, giving fans the chance to ensure their motorcycle is Datatag protected.
The Datatag motorcycle identification system has been in use since April 1992 and there are currently over 1 million motorcycles protected by Datatag in the UK. The theft rate on these tagged machines is less than one tenth of the rate before Datatag was developed, and because of the large number of tagged machines now around, the whole theft picture for bikes has changed for the better.
Datatag continues to expand its products to help secure your assets, from motorcycles and vehicles with the UK’s most trusted forensic marking systems, to Plant and agricultural machinery with the CESAR Scheme and Venom, to help prevent fuel theft.
Datatag Managing Director Kevin Howells commented: “This will be our tenth year working with the Bennetts British Superbike Championship to help raise awareness of bike theft to millions of riders and users of vulnerable machinery and equipment.”
“Each year we work with BSB to help with our technical innovation and development and will be announcing a number of exciting progresses in 2023. Crime fighting aside, we look forward to watching the all new Datatag Fast Start phenomenon, which I’m confident, will be an exciting addition to each round.”
Bennetts British Superbike Championship Series Director Stuart Higgs concluded: “As we continue the build up to the opening round at Silverstone, I am delighted to announce our continued partnership with Datatag. The technology used by Datatag is a benefit not only in racing but also to the wider motorcycling community, whilst the new Datatag Fast Start Award will add another element into each Bennetts BSB race.”