The official CESAR Scheme had a fantastic first day at the final LAMMA Show held at the East of England Showground, Peterborough, before it moves to the NEC, Birmingham in 2019. A record number of visitors came to see the latest developments in farm machinery and services. Amongst the 850 exhibitors was the official CESAR Scheme powered by Datatag ID, exhibiting for their tenth year.


One of the biggest announcements at LAMMA came from Kubota, announcing the adoption of the CESAR System for their range of M series tractors. As part of the announcement on the Kubota stand (R10) strategic alliance manager Dave Luscombe gave a TV interview about the benefits of CESAR and the impact it has had in reducing theft since it was launched in 2007.


The award-winning CESAR Scheme is fitted as standard by most leading manufacturers to safeguard equipment from the constant threat of theft. CESAR now protects over 250,000 pieces of machinery and is widely supported in the agricultural market and is actively promoted by the Agricultural Engineers Association (AEA).

Manufacturers exhibiting at LAMMA and installing CESAR as standard on their equipment include John Deere, JCB, Massey Ferguson, McCormick, Landini, Case IH, New Holland, Merlo, Manitou, Amazone, Suzuki and Polaris.

The official CESAR Scheme is made up of state of the art Datatag security marking technology including the now iconic triangular tamper evident ID plates, RFID tags, microscopic Datadots® and Datatag forensic DNA. Once a machine is fitted with CESAR its details are recorded on Datatag’s secure database which, in the unlikely event of a theft, police can access 24/7 enabling them to identify the stolen machine at the roadside and return it to its rightful owner.

The theft deterrent benefit of CESAR is such that NFU Mutual, amongst many other leading insurance companies, provide insurance premium discounts of up to 20% for all CESAR registered equipment.

Datatag also provides security marking systems for ATVs, 4×4’s and trailers. These products have a proven record of reducing theft and helping facilitate stolen vehicle recoveries.

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