Datatag has appointed Zoe Lamb as the company’s new marketing executive. Zoe, who joined the company in October of this year, brings with her a wealth of marketing experience within the construction sector.
Datatag ID offers leading security marking and registration systems across multiple industries – the firm’s vision is to be a global leader in its field. To help realise this vision – the company took the decision to engage a dedicated marketing professional, to both drive the business forward and to grow its brand awareness internationally. Zoe’s role will be to work with key partners to develop a core marketing communication strategy and develop relationships within key target markets.
Zoe commented on her new role, “My experience in the construction sector has allowed me to hit the ground running in my exciting new role at Datatag. With aspirations of turning Datatag into a household name, I will be working closely with key stakeholders to build on the vision for the future of the company.”
Kevin Howells, CEO of Datatag ID Ltd, added “In these unprecedented times it is very fortunate that we are able to expand our team and bring a new outlook into our growing business. Zoe has a range of experience across multiple markets and will be a key player in achieving our vision as a company. We have a lot of exciting projects ready for Zoe to work her magic on, so watch this space!”
One of Zoe’s initial projects will be to promote the new, CEA (Construction Equipment Association), CESAR ECV (Emissions Compliance Verification) scheme, which has been designed to provide quick and easy verification of a machine’s emissions category on construction sites.
With the introduction of Low Emission Zones and ‘green’ construction sites, there is an urgent demand for the quick identification of the certified emission levels of machines brought on to sites. The new CESAR ECV system is a universal approach to providing an asset database for all construction machinery to allow anyone to identify a machine’s status quickly.