When the team at Hope decided to build an all new future mountain bike icon – the HB.160 – they knew it would be a very prized possession. They also recognised that in order for customers to keep it their prized possession they would need to provide the ultimate security marking solution to match the ultimate spec of this incredible new bike.

So they turned to the UK’s most trusted security marking company DATATAG.
And they had good reason.

Datatag is the chosen security marking system for iconic brands such as Ducati, Harley Davidson, JCB, John Deere and many more. Since launched 25 years ago Datatag technologies have protected an estimated £5Billion pounds worth of assets and reduced theft in every market they operate.  They are the chosen specification for the MASTER, CESAR and COMPASS schemes – the official security schemes for the motorcycle, construction and marine industry markets. They have Thatcham Approval in many markets and have Secure By Design status, the police preferred specification.

Datatag’s Cycle PRO System is made up of multiple layers of security marking technologies including tamper evident warning labels, microscopic Datadots and invisible UV etchings which combined make it almost impossible for a thief to hide the true identity of a bike. For the Hope HB.160 Datatag are also specifying a unique RFiD tag which Hope will cast into the frame at point of manufacture, making the HB.160 the most protected bike available on the market today.

Datatag systems all come with a lifetime’s protection for a single one off, low cost payment and unlike other systems allow instant roadside verification through their 24/7 UK based secure contact centre.

Datatag will be at the NEC for the 2017 Cycle Show (stand J45) where they will have an HB.160 on the stand to demonstrate the Datatag System and explain their benefits; the best security marking technologies and police support and customer service second to none.


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